Timing is everything. To win in today’s competitive market, every customer interaction must be maximized.
Acxiom can help. Using Acxiom’s ConnectionPoint-X, automakers and dealers can combine their client data with InfoBase-X™, Acxiom’s industry-leading demographic and lifestyle data tool, and leverage the power of AbiliTec®, Acxiom’s world-class linking technology. This combination provides knowledge-based matching that delivers recognition capabilities far superior to traditional matching, generating a more complete customer view.
That consumer-specific information then can be used to make product and service offers tailored to the person’s wants, needs and life stage – in real time at the point of customer interaction.
With ConnectionPoint-X, companies can deliver and manage tailored “private” offers customized for each consumer.
ConnectionPoint-X helps:
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Learn how Acxiom Automotive can help drive better results for your company.
Acxiom Automotive works with:
Learn how Acxiom helped an automaker re-engineer its marketing platform, accelerating their ability to respond more quickly to market conditions and sell more vehicles with strategic, targeted offers.
Learn how Acxiom turned a bottlenecked marketing system into a high-performance vehicle with a centralized customer recognition solution helping the automaker understand their customers like never before. The impact - smarter, better decisions. The result - improved customer experience.
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