Acxiom’s analytic services consultants average 10 years’ experience in advising companies on better ways to create actionable customer, prospect and market insights. Because they are experts in our data assets – including InfoBase-X™ and PersonicX™ – our consultants can help companies generate more business value from customer information.
Our analytics consultants help companies:
Customer-level insights – Analytics and intelligence that provide insights into customer and prospect traits, trends, behaviors, attitudes and value
Market-level insights – Analysis and intelligence that provide insight into a specific market segment or geography
Product-level insights – An understanding of the inter-relationships between what is sold to customers and the market and using that knowledge to improve return on promotional investments
Channel management – Using innovative analytics, strategy and technology to manage the mix of marketing communication and distribution channels
Campaign management – Developing campaign management strategies and tactical deployment of tools, analytic insights and execution techniques
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Communicate with your customers the way they prefer - with deep consumer insight across all touch points.
Advances in computing power, data storage capacity and analytical software capabilities have given business users the raw material to make more effective, data driven decisions.
Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants.
Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. Getting there can be tough.
This fact sheet will show you how the years of experience Acxiom consultants have managing large volumes of customer data can help companies better manage their information for improved quality and obtaining a single customer view across multiple touch points.
It costs nearly $2 million to manage through each data breach. See in this fact sheet how Acxiom can help companies assess their likelihood of, and readiness for, potential data breach exposures.
Read Acxiom’s recent announcement of ConnectionPoint-X, its real-time recognition solution for interactive marketing.
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