Real Time Recognition for Interactive Marketing

Acxiom ConnectionPoint-X^TM

Making the right offer to a customer at the right time can greatly improve the odds the offer will be accepted. But how can companies arm their point-of-sale representatives with the information they need to quickly make the right offer?

Replicate the feel of the “hometown corner store”

With Acxiom ConnectionPoint-X, companies can simulate the feel of the “hometown corner store” where customers are recognized and treated as an individual, regardless of the touch point they use. ConnectionPoint-X maximizes the value of inbound customer interactions, providing an interactive foundation and dramatically improving the probability that a real-time offer will be accepted at the point of contact.

Being prepared to provide customers with offers that reflect their life stage or relationship with a company is crucial. ConnectionPoint-X combines clients’ best customer data with InfoBase-X™, Acxiom’s demographic and lifestyle data, and AbiliTec®, Acxiom’s linking technology that provides recognition far better than traditional string matching, for the most complete customer view possible.

Customer interaction may include either selecting and prioritizing pre-built best offers or using Acxiom and customized data to create the best in-house offers. And ConnectionPoint-X can be tailored to address a company’s unique needs.

Results

• Improved response rates
• Faster campaign turnaround time
• Improved customer recognition
• Increased user satisfaction and ability to engage in personalized dialogs

Assessment

Acxiom consultants help clients learn more about how to build, expand and improve their customer recognition and response capabilities for interactive marketing. We can show companies how to increase real-time recognition, improve customer knowledge and more quickly respond to their customers’ needs and wants across multiple touch points. Our ConnectionPoint-X Assessment shows companies where they can continue to improve the customer experience by making the right offer at the right time to the right customer.

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