Consumers’ e-mailboxes get more cluttered every day. Which is why at Acxiom we utilize a strict email marketing process to ensure the right message is delivered to the right person without damaging customer relationships.
With our deep understanding of this market, environment and consumer expectations, Acxiom believes in creating opt-in programs to gain approval and consumer acceptance before any online customer contact.
Acxiom email marketing process
Plan: Precisely defined strategy, offer, audience and creative messaging are captured in a single document called the implementation plan.
Implement: Quality control procedures and audits are executed to provide error-free matching of data, offer and recipient.
Execute: Internal testing and external “seed list” testing are used to assure quality of creative and accuracy of offer/message/targeting. When all approvals are met, Acxiom will blast the campaign to the target list.
Track: Using 24-hour, 48-hour and nine-day reporting, Acxiom measures messages processed, delivered or undelivered, and click-throughs to identify activity among differing segments and offers. We also identify opt-outs to maintain a clean database.
Report: Review of key metrics to determine total response and return on investment.
Revise: Adjust segmentation and/or offer and messaging to optimize future results.
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