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InfoBase-X Analytic Products

Marketing the Smart Way

InfoBase-X Analytics allows you to answer these three market-driven questions:

  • Who are my customers?
  • Who are my most profitable customers?
  • How can I retain and acquire more customers like them?

A key component of InfoBase-X Analytics is our industry expertise in the direct marketing field combined with InfoBase-X data, which enables us to provide a consultative approach to customize offerings to meet your specific needs. We help assemble the right analytics for your data, your budget and your business objectives. Areas of specialty include portfolio analysis, predictive modeling, lifetime value analyses, contact strategy development, InfoBase-X data and customer segmentation.

This combination of expertise and superior data yields:

  • Improved marketing response
  • Reduced marketing waste
  • Increased profits
  • Elevated value from your data

Solution Finder

Select an industry from the list below, or explore our product categories.

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Contact Us

Speak with our Data-Products Specialists by contacting us:

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Acxiom Fast Facts

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Learn More

Data Products Overview

InfoBase-X™ — The largest collection of U.S. consumer information available in one source.

> Fact Sheet

InfoBase-X™

More Data, New Data, Better Data

As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.

> Fact Sheet

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PersonicX VisionScape

PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day. PersonicX Fact Sheet

> Click Here

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