Acxiom® Launches New Corporate Branding Campaign

LITTLE ROCK, Ark. – November 29, 2006 – Acxiom Corporation (Nasdaq: ACXM) today launched the most comprehensive corporate branding campaign in the company’s history.

To debut the new campaign, which plays off the stylized “X” in the Acxiom logo, Company Leader Charles D. Morgan activated a spotlight this evening that projects the “X” on the north side of the company’s River Market building at a 5:30 p.m. event.

Acxiom’s new integrated brand marketing campaign, which includes print and online advertising, marketing materials, internal communications and strategic public relations programs, will also feature the company’s new theme line — “We make information intelligent.”

“As Acxiom has evolved over the past several years, we’ve become much more than a data and database marketing provider, and this theme line represents what Acxiom is today,” said Morgan. “We’re now a global company that can transform data into actionable business intelligence, and nobody else in the world does it as well as we do.”

According to Morgan, Acxiom has significantly expanded its capabilities, including adding digital and risk mitigation solutions, expanding its European operations and helping clients achieve real-time enterprise data management.

“We are a very different company today than we were in the past, and with that comes a new look and positioning,” said Morgan. “With the launch of this campaign, we hope to reinforce Acxiom’s position as the world’s leading enterprise information solution provider.”

According to Richard K. Howe, Acxiom’s Marketing Organization Leader, the campaign will establish clarity and brand equity for Acxiom through the consistent visual representation of the distinctive “X” in the Acxiom logo. The “X” has been a signature graphic in the logo since the early 1980s when the company was called CCX Network, Inc.

“This is a natural extension of the logo, which already emphasizes the ‘X’ as the unique feature in the name. The ‘X’ will become the icon for Acxiom that will continue for years to come,” Howe said. “This is a very exciting time for Acxiom as we recognize the importance of a strong brand in today’s business world.”

About Acxiom Corporation

Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom’s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.

Acxiom is registered trademark of Acxiom Corporation.

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