SAN MATEO, CA – December 11, 2006 – Acxiom® Digital today announced it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, Acxiom Digital’s IMPACTTM digital marketing platform is immediately available for automated integration via the Omniture Solution Network. Companies can now use a pre-configured wizard to automate integration between IMPACT and Omniture SiteCatalyst. The technology was introduced yesterday at Omniture’s “Plug and Play” Online Marketing launch event in San Francisco.
Acxiom Digital realizes customers are a marketer’s most valuable asset, and understanding these customers’ online behavior and preferences is key to successfully competing in the Web 2.0 era. Omniture’s industry-leading SiteCatalyst® Web analytics, along with Acxiom’s vast data resources, give Acxiom customers the ability to gain a consolidated view of online and offline customer information to make data-driven intelligent marketing decisions. With the IMPACT platform, marketers can execute more relevant marketing programs, including creative content, across multiple media channels. This builds brand awareness, strengthens customer relationships and increases profits.
“Acxiom Digital has become much more than a data and database marketing provider” said Acxiom Digital Leader Kevin Johnson. “Part of our evolution is helping companies bring all their valuable information assets together. Our integration with Omniture, a leader in web analytics, reaffirms our direction as a company focused on transforming data from any channel into actionable business intelligence.”
“The depth and breadth of customer data have expanded exponentially with Web 2.0,” said John Mellor, SVP Business Development, Omniture. “This presents a challenge and a unique opportunity for marketers. Using Acxiom and Omniture together will help companies harness this data and execute more intelligent campaigns across multiple media channels.”
The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies realize they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Solution Network helps marketers by automating the integration process.
The Omniture Solution Network enables “Plug-and-Play” online marketing – an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations is visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Solution Network includes a showcase of accredited marketing application providers which include leading companies in the following application categories:
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The company’s proprietary IMPACT™ platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI’s E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom’s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.
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