Relevance-X™ Privacy Policy

This privacy policy covers Acxiom Corporation’s Relevance-X product line - an online advertising network product suite enabling the delivery of the most relevant offers to the right consumers while protecting the privacy of consumers and offering them a choice about participating in such activities.

None of the information provided to clients from the Relevance-X product line contains any personally identifiable information about you.

Advertising to Consumers Based on a Previously Visited Website

When you visit the website of an advertiser participating in the Relevance-X Ad Network and view certain pages on the advertiser’s site, Relevance-X enables an anonymous third party cookie to be set on your computer for use by that advertiser. This cookie allows the advertiser to send your computer advertisements related to the pages you previously viewed on their website when you visit other websites in the Relevance-X Ad Network.

These cookies will only be used to deliver relevant anonymous online advertisements on websites in the Relevance-X Ad Network and to optimize and customize the content you see on the advertiser’s site. No history of websites you have visited other than the advertiser’s website is associated with this cookie. No personally identifiable information is collected by or used with this cookie. The cookie is set to automatically expire within 90 days. However, if you revisit the pages that initially launched the cookie, the 90 day timeframe will restart.

Our contracts require that advertiser sites which use this Relevance-X feature provide disclosures in their privacy policies that state that third party cookies are set when you visit the website and provide information about how to block, disable or delete these third party cookies, blocking or ending your participation in Relevance-X.

Enabling Online Advertisements Based on Anonymous Offline Demographic and Lifestyle Characteristics

A second feature of the Relevance-X product line may be initiated when you voluntarily register at one of the websites participating in the Relevance-X Ad Network and provide personally identifiable information, such as your name and address. The personally identifying information you provide is sent to Acxiom. If Acxiom already has demographic and lifestyle information about you in our InfoBase marketing product, we may provide this information to the registration website and we will enable the setting of an anonymous third party lifestage cookie associated with this demographic and lifestyle information which Acxiom maintains over time. When setting this cookie, Acxiom may also anonymously associate the cookie with marketers participating in the Relevance-X Network that have a relationship with you. This association will only be used by the marketer with whom you have the relationship.

This cookie will only be used to deliver relevant anonymous online advertisements and to optimize and customize the content you see on websites in the Relevance-X Ad Network which includes other Ad Networks. None of the information in the cookie used for targeting ads or provided to clients from the Relevance-X product line contains any personally identifiable information about you. These cookies are set to automatically expire within 36 months. However, if you register with another website participating in the Relevance Ad Network, the expiration timeframe will restart.

Our contracts require that sites where you register and provide personally identifiable information inform you that this information will be shared with third parties such as Acxiom and that third party anonymous cookies will be set and used for marketing purposes. These websites should also provide you information about how to block, disable or delete these third party cookies, blocking or ending your participation in Relevance-X.

To learn more about Acxiom’s marketing products and this demographic and lifestyle information, go to Acxiom’s U.S. Products Privacy Policy.

Your Choices and How to Contact Us

You may opt-out of participating in Relevance-X by clicking here.

You can set your computer’s Internet browser settings so you will be notified when you receive any third party cookie which includes the Relevance-X cookies and given the choice to block the cookie. For more information about cookies, visit How Cookies Work.

If you have any questions about the Relevance-X privacy policy, e-mail us at privacy@acxiom.com or call our Consumer Advocate line at 1-877-774-2094.

Other Important Information

If we decide to change our online privacy policy in a material way, we will post a notification highlighting those changes on this website so users can become aware of the changes.

In the event Acxiom is purchased, data collected by Relevance-X will be one of the transferred assets.

Effective Date: April 11, 2008

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