PersonicX VisionScape is a web-based, market analysis and visualization application with two important benefits: speed and relevance. The solution provides immediate access to a wealth of customer survey, behavioral and purchasing information — right on your desktop. And because it is an extension of the PersonicX household segmentation product, you can immediately filter this information to produce reports, charts and maps that focus on your best customers and prospects.
PersonicX VisionScape lets you look at new and existing markets with insight — where your customers and prospects live; how, where and what they prefer to buy; local traffic patterns that affect them, etc. You can also use PersonicX® segments to create hybrid customer groups you may wish to target and then pinpoint their locations and concentrations in the marketplace.
VisionScape combines speed, comprehensive customer data and desktop convenience, and there’s no software to purchase.
The application is intuitive and easy to use with features including:
Access to thousands of reports and survey data from Acxiom’s syndicated data providers: Mediamark Research and Intelligence (MRI) and Scarborough Research.
The capability to create an interactive map of a market and then overlay customer demographic, purchasing and behavior data to reveal patterns and concentrations of target groups.
Access to information about the physical characteristics of a market, e.g., traffic data, consumer spending, population distributions, etc.
Easy distribution of your findings and research to others in your company, because the solution is web-based.
Standardized output of your reports and research to MicroSoft Excel spreadsheets or Adobe PDFs.
Easy integration of results with your existing marketing applications, such as planning and analysis, customer acquisition and up-sell/cross-sell software.
For more information about Acxiom’s visualization tool, PersonicX VisionScape, download a copy of our latest Fact Sheet.
Learn how Hoyt Highland Partners used PersonicX VisionScape to accurately target customers and improve site selection for a group of urgent care cl...
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PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day.
For many companies, a segmentation strategy is essential for effective and efficient marketing. With a well-segmented strategy, companies can craft specific value propositions for their products.
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