Smart companies everywhere are adopting a customer-centric approach to business, and support from marketing technologies is part of that journey. But choosing the right solutions for a company isn’t easy – or cheap.
It requires thorough research, meticulous planning and a long-term commitment of effort and resources.
A number of obstacles stand between a company and the technology solutions that will meet its needs. These obstacles include:
Acxiom’s Marketing Technology Center of Excellence provides a wide range of technical, tactical and strategic consulting offerings that help companies navigate around these obstacles.
Navigating through business intelligence and performance management arenas can be daunting. Consultants utilize the leading tools and processes to help a company visualize the performance of its organization. > Learn More
Our consultants provide expert perspectives on all activities related to database marketing. > Learn More
Consultants provide insight into leading campaign and marketing resource management tools. By assessing the software platforms against a set of defined requirements and demonstrating their capabilities, we can facilitate good decisions regarding which tool to deploy and implement. > Learn More
Consultants will address the new world of online and mobile marketing solutions to make customer interactions more relevant and consequently more profitable. > Learn More
The Acxiom Innovation Competency Center is constantly evaluating marketing technology products and services with a focus on bringing thought-leadership and insight. > Learn More
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Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants.
Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. Getting there can be tough.
This fact sheet will show you how the years of experience Acxiom consultants have managing large volumes of customer data can help companies better manage their information for improved quality and obtaining a single customer view across multiple touch points.
It costs nearly $2 million to manage through each data breach. See in this fact sheet how Acxiom can help companies assess their likelihood of, and readiness for, potential data breach exposures.
Read Acxiom’s recent announcement of ConnectionPoint-X, its real-time recognition solution for interactive marketing.
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