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What do crystal balls, dishwashers and a hit song by Bowling for Soup have to do with capitalizing on the opportunities inherent in digital marketing? Check out this thought-provoking examination of the subject by Acxiom digital expert Chris Marriott to find out. And be prepared to change the way you think about the most effective ways to reach customers and prospective customers.
Rich Howe, Acxiom’s chief marketing officer, explains why making technological innovation a key tenet of a company’s business culture and using new technology to solve existing problems directly correlate with business success in his discussion of the changing nature of the economic landscape.
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