With different motivators working for different consumers - price, convenience, and brand - do you truly know your best targets? Or the best way to convert them? PersonicX Insurance can help you pinpoint the right insurance target markets. With PersonicX™, you can learn the common traits of your best customers, such as whether they tend to buy directly from agents, what insurance assets they are likely to own and if they are entering a new lifestage which may change their insurance needs.
PersonicX Insurance offers:
Household-level segmentation for the insurance industry
Thirteen groupings based on demographic, socio-economic and insurance factors
Match rates of 90% or higher
The proven performance of PersonicX Classic and InfoBase-X™
Availability for enhancement, list selects as well as analysis through PersonicX VisionScape™
To learn more about PersonicX Insurance, download our latest Fact Sheet.
Select an industry from the list below, or explore our product categories.
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Speak with our Data-Products Specialists by contacting us:
InfoBase-X™ — The largest collection of U.S. consumer information available in one source.
As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
Learn more about InfoBase-X New Connect File, which helps you reach consumers with your products and services as soon as they have connected a new telephone.
Learn how Acxiom used customer data to help a leading grocery retailer bridge the gap between a good shopping experience and a great customer experience.
PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day. 
For many companies, a segmentation strategy is essential for effective and efficient marketing. With a well-segmented strategy, companies can craft specific value propositions for their products.
Acxiom Australia and New Zealand
Acxiom Canada
Acxiom China
Acxiom France
Acxiom Germany
Acxiom Poland
Acxiom Portugal
Acxiom The Netherlands
Acxiom U.K.
