Acxiom is the only reseller of Echelon’s Discretionary Spending Index, the first household level continuous scoring system to measure and rank consumer spending power. Consumer goods manufacturers, retailers, and service providers can easily segment, discriminate, and target customers and prospects with the capacity to spend.
Echelon DSI provides a household-level continuous score ranging from 0 to 1000, with a rating of 1000 being the king of spending power. Scores can be appended to any customer or prospect file to identify and target new customers and prospects by their spending potential.
To learn more about Acxiom’s Discretionary Spending Index offering, download our latest Fact Sheet.
Acxiom also offers:
Discretionary Spending Dollars (DS$) - A modeled dollar amount of a household’s disposable income minus the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).
Income 360 (I360) - A modeled, continuous measure of household income, not expressed in ranges, up to $2,000,000. A model that considers income generating measures derived from Echelon’s proprietary econographic data.
Economic Spectrum (ES) - ES segmentation empowers marketers with the ability to create highly differentiated customer and prospect treatment groups with 13 distinct segments by combining Echelon’s proprietary Discretionary Spending Dollars and Income 360 measures.
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