Lance Osborne, Acxiom Industry Solutions Executive
New research shows that consumers prefer mail over other methods of communication from businesses. But your direct mail might not be reaching your customers. Flawed customer data – affecting up to 25% of critical data in Fortune 1000 companies – undermines direct mail efforts.
Steep new postal fines and other increasing expenses contribute to this delivery dilemma. This webinar focuses on the challenges of sending direct mail and provide data correction solutions that go beyond the services offered by the USPS®.
Topics discussed help direct marketers:
We also demonstrate how marketers using direct mail can improve the chances of getting their marketing message into the hands of the right consumers, avoiding wasted opportunity and wasted resources.
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