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Life Stage Travel Marketing: Delivering the Right Message for the Trip of a Lifetime

Panelist:

Bob Adams, Acxiom Travel & Entertainment Industry Strategist

In the travel market today, there are two major life stage trends that will result in new travel needs: the aging of baby boomers and developments in generations X and Y. Understanding and addressing the unique needs of these multiple generations is necessary to retain and grow revenues from current customers and to capture new ones.

Watch this webinar, to:

  • Gain insight into a flexible, evolving approach to life stage-based customer relationship management
  • Understand differences between generations and the individual segments within those generations
  • Craft unique messages and packaging to deliver your products at the right time through the right channels

> Watch Now

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