Resources Header - Small
Save Page Print Page Email Page

Driving Smarter Pricing and Promotion Decisions with Customer Insight

Panelists:

Mike Gold, Acxiom Senior Retail Merchandising Strategist
Dr. Ken Wisniewski, Momentum Market Intelligence Senior Partner and Managing Director of Analytical Consulting

This session focuses on helping retailers and manufacturers:

  • Understand how pricing models can produce smarter results - such as pricing that produces more profit and/or better purchase value for the customer - by incorporating localized trade area customer insights
  • See specifically how household-level customer data - such as lifestyle segmentation - improves and enriches your understanding of your customers• Identify differences in your customers’ response to price/promotions by store or price zone
  • Improve financial performance through better price zoning and/or better targeting of customers
  • Monitor store and zone performance to detect when customer and/or competitor response is changing

> Watch Now

Solution Finder

Select an industry from the list below, or explore our product categories.

- OR -

Contact Us

Learn how Acxiom can help you drive better decisions for your business.

Line_horizontal_2

Acxiom Fast Facts

Acxiom works with many of the world’s leading companies, including:

Line_horizontal_2

Already Registered?

To update your newsletter subscriptions, log in with your e-mail address and password:

> Log In

Line_horizontal_2

Why Register?

Get the latest news from Acxiom on products and industry events and trends when you register for our quarterly newsletters.

> Register Now

Line_horizontal_2