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Relevant Merchandising and Marketing Messages for Baby Boomers

Panelists:

Mike Gold, Retail Consultant
Linda Young, Research Analyst

More than 78 million Baby Boomers are just begging for focused messaging. And they mean business, spending $2 trillion annually.

Learn how Acxiom’s powerful interactive targeted marketing solution, Acxiom Relevance-X, can help you reach this important consumer group. Relevance-X leverages our expertise in consumer information and consumer behavior segmentation to help marketers target and deliver personalized interactive advertising messages to the diverse buying groups under the Boomer umbrella.

Senior Retail Strategist Mike Gold helps you understand how relevant, targeted messaging can be achieved online to reach Baby Boomers or other dynamic consumer segments. Mike, who has over 20 years of retail merchandising & marketing experience, presents ideas to help you make better decisions to drive superior retail performance.

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