Mark Glasco: Industry Solutions Executive, Acxiom Corporation
In today’s retail environment, delivering the growth senior executives look for and Wall Street demands, requires a new winning formula called “Localization.” The Acxiom webinar, Localization…The New Competitive Edge in Retailing, focuses on how to fuel increased growth and profitability by leveraging local market characteristics.
The historical model for fueling growth by developing consistency in store formats, merchandise mix, marketing programs and operations is no longer fundamental to success.
This webinar examines:
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