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As product leader for Relevance-X, Trey Barrett oversees Acxiom’s revolutionary new online advertising network that lets marketers reach the consumers most likely to be interested in their particular product or service — while assuring consumer privacy.
With Acxiom Relevance-X, marketers don’t waste time and money delivering communications to the wrong audiences. Instead of being continually bombarded by irrelevant ads, consumers receive relevant offers and information about the products and services they’re truly interested in.
Relevance-X product leader Trey Barrett discusses the importance of accurate customer information in delivering relevant messaging across all media.
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