Acxiom understands that banks’ success depends on deposit growth that is profitable, reliable and measurable. To achieve these goals, our two-track intelligent checking solution helps banks acquire profitable customer relationships that drive greater deposits early in the relationship.
We use branch density scores based on three criteria: a prospect’s distance to the closest client branch, the prospect’s distance to a combination of client branches and the density of competitor branches to the prospect. These criteria deliver branch density scores that are uniquely valuable.
Using advanced statistical modeling and a “look-a-like” approach, we also help banks select profitable prospects based on household-level demographics and their propensity to use specific types of financial products. This level of insight helps them tailor campaigns to meet their financial needs.
Our turnkey solution provides full direct-mail implementation services (including communication, creative and production strategies), monthly reporting of prospect activity, quarterly deposit portfolio analysis and ongoing strategic consulting services.
Our intelligent checking solution helps banks increase deposit growth, execute consistently, track results and refine strategies. With Acxiom, our clients meet their performance goals and increase profitability and retention.
Learn more about Acxiom’s Direct Marketing Agency Services.
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Learn how Acxiom can improve customer loyalty and marketing for your bank by contacting us:
Acxiom works with many of the world’s leading companies, including:
Intelligent Checking Case Study
How Acxiom helped two top-tier banks improve their deposit marketing strategy.
How Acxiom helped a large financial institution achieve aggressive equity goals and expansion of customer wallet share.
Acxiom’s strategy for achieving high de novo deposit growth for a large financial institution, all in the same year.
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