January 2008 – Mind of the Consumer Spotlight: Luxury Crossover Utility Vehicles (CUV)

Acxiom Finds Consumer Insight Gap in Automotive Marketing

Study shows marketing is off-target for consumers of luxury crossover utility vehicles

Key findings in Acxiom’s January 2008 inaugural issue show that the majority of individuals with a high propensity to purchase luxury CUVs are singles and married couples without children. These findings cut against conventional product and marketing wisdom. The majority of 2008-09 Luxury CUVs are designed for, and targeted at active families.

Key findings include:

• The identification, at the household level, of 9 million suburban-based prospective Luxury CUV buyers that remain largely untapped.
• Consumers with the highest propensity to buy Luxury CUVs are concentrated in the North Eastern and Western U.S. with more than 50 percent residing in five states.

These findings are exciting, but even better; Automotive Consumer Dynamics makes them actionable and addressable. Imagine what you could do with monthly, household-level insights for the consumer segments you most wanted to reach.

To learn more, download a PDF of inaugural study

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Automotive Consumer Dynamics Methodology

Automotive Consumer Dynamics is the industry’s first comprehensive, consumer-centric view of the U.S. automotive market. Developed from the world’s largest repository of up-to-date U.S. consumer intelligence (InfoBase-X) and Acxiom’s industry leading PersonicX life-stage segmentation, Automotive Consumer Dynamics applies sophisticated modeling and analyses to deliver a powerful combination of hindsight, insight and foresight that spans over 200 million U.S. consumers representing 124 million households and over 50 million vehicle purchase / trade-in transactions.

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