Recording date: Tuesday, April 29, 2008
Mary K. Marsden, general manager for transactional marketing for Acxiom Digital
Tiffany Lei, Marketing Director for Sephora.
Duration: 49 mins
The female shopper is ready to open her pocketbook. But first, she wants a relationship with the retailer and the brand.
Learn how to develop a powerful marketing plan to build relationships with the female shopper. We explore ways to ensure your online experience with female shoppers is relevant and personalized. And we look at ways to develop loyalty with your female customers.
Tiffany Lei, Marketing Director for Sephora, has 10 years of marketing experience in the retail and advertising space.
Mary K. Marsden, general manager for transactional marketing for Acxiom Digital, helps you understand how to connect – truly connect – with the female shopper. Mary K. has 23 years of marketing, product marketing and leadership experience in the software industry and has started seven companies.
Select an industry from the list below, or explore our product categories.
- OR -
Learn how Acxiom can help you drive better decisions for your business.
Acxiom works with many of the world’s leading companies, including:
To update your newsletter subscriptions, log in with your e-mail address and password:
Get the latest news from Acxiom on products and industry events and trends when you register for our quarterly newsletters.
Acxiom Australia and New Zealand
Acxiom Canada
Acxiom China
Acxiom France
Acxiom Germany
Acxiom Poland
Acxiom Portugal
Acxiom The Netherlands
Acxiom U.K.
