From Technologist to Business Strategist: Acxiom® IT Executive Forum To Offer Insights into Challenging Role Of The CIO

Trump “Apprentice” Winner Bill Rancic to Headline Event

For more information, contact:
Andrea Morrissey
Acxiom Public Relations
Acxiom Corporation
(501) 252-0760

LITTLE ROCK, Ark. – May 12, 2008 – Effective technology strategies are crucial in today’s information-intensive world, and CIOs able to manage and optimize information as strategists are gaining advantages over the competition.

The evolving role and challenges of the next-generation IT executive, powerful industry insights and approaches to addressing some of the most pressing data proliferation issues facing companies today will be the focus of Acxiom® Corporation’s (Nasdaq: ACXM) 2008 IT Executive Forum on Wednesday, May 14.

The thought-provoking, one-day event will equip IT executives, financial leaders and business influencers with the knowledge and tools they need to optimize their technology infrastructures. The forum will also provide best practice information on how global brands are driving results by artfully managing their information sources, what technology solutions are being implemented to drive greater value to enterprises, and how aligning with the CEO and CFO is key to the development of winning strategies.

A CIO panel comprising executives from D&B, RR Donnelley, Safety-Kleen, Symantec and VMware will discuss the changing role of the CIO, how challenges associated with economically difficult times are being addressed, and how IT is positioning itself to deliver greater visibility and benefit to businesses.

Bill Rancic, first-season winner of Donald Trump’s NBC reality show, The Apprentice, and one of the world’s most successful young entrepreneurs, will headline the event. Rancic will discuss his secrets for personal and professional success using anecdotes from his entrepreneurial experiences.

“As the availability of digitized information continues to expand at unprecedented rates, harvesting it for business value involves ever greater challenges in data processing and protection,” said Acxiom Infrastructure Management Executive Marty Sunde. “The competitive edge for a business will come as a result of a company taking action with their data-driven insight. The challenge is creating and supporting an IT infrastructure that will deliver that insight under the pressure of continuous cost improvement.”

The information-packed forum will cover technology and business trends as well as specific solutions that are driving significant results in enterprises today, including:

• High impact business intelligence solutions

• Technology solutions for data-intensive environments

• Virtualization solutions that focus on the data center, not just servers

• Remote infrastructure management for companies facing mainframe management challenges

• Security solutions that address growing data concerns

• Transforming information into intelligence to drive growth, and

• Leadership techniques that empower organizations

The event will be May 14 from 7:30 a.m. to 4 p.m. at the Hyatt Lodge, McDonald’s Campus in Oak Brook, Ill. For a complete agenda, additional speaker information or registration visit www.acxiomitforum.com or call (630) 944-8015.

Acxiom’s 2008 IT Executive Forum is sponsored by Sun Microsystems, HP, Symantec, and EMC.

About Acxiom Corporation

At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

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