Acxiom® Corporation Offers Bilingual Internet Directory Search Product

Agreement with business information provider enriches search results for Spanish and bilingual speakers

For more information, contact:
Carol Cassil, APR
Acxiom Public Relations
Carol.Cassil@acxiom.com
501.252.8854
GACXM

Little Rock, Ark. – Sept. 15, 2008 – For Spanish speaking and bilingual Americans, Internet directory search results are about to get much more rewarding.

An Acxiom® Corporation (Nasdaq: ACXM) agreement with an Internet software company will enrich InfoBase-X™ Telephone Directories Online with translated directory information to yield comprehensive search results in Spanish.

Acxiom’s provider, Moon Valley Software, Inc., has developed proprietary software and technology that searches the Web for richer, deeper and more up-to-date business information. For the Spanish directory product, Moon Valley is using native Spanish speakers to create effective translations of the directory classifications and sections of the individual business information.

There are more than 45 million Hispanic Americans, and Hispanic ethnic groups represented more than 50 percent of the U.S. population growth from 2002 to 2007. Approximately 16 million Americans speak Spanish at home and are not fluent in English.

“There is no question that Hispanics represent a growing economic market in the United States,” Jonathan Cohn, InfoBase-X product leader, said. “Acxiom is out in front in terms of equipping our directory clients to serve the Spanish-speaking population.”

Cohn said this service represents the first national Spanish directory file and will become part of InfoBase-X, the largest repository of U.S. business and consumer marketing data in one source.

The enriched data will not merely be a product of technological data gathering, but will incorporate the translations of native Spanish speakers to the findings, as well as ensuring they are correct and accurate linguistically.

“Using native speakers will allow us to avoid translation errors and misclassifications for certain businesses and products that can happen when using artificial intelligence systems as some providers do,” said Peter Ryan, Moon Valley president. “This is a natural blend of advanced technology for acquiring the data and positioning the product for the needs of the marketplace.

“This product not only helps people who speak only Spanish to discover local businesses on the Internet, but also gives bilingual people the option to search for information in English or Spanish,” said Ryan. “It’s definitely a modern product that concentrates on the needs of the growing Hispanic market in the United States.”

About Acxiom

The global leader in interactive marketing services, Acxiom helps clients connect with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and the Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

About Moon Valley

Moon Valley Software, founded in 1988 in Phoenix, is a privately held company specializing in the development and publishing of cutting-edge technology products. Headquartered in Arroyo Grande, Calif., Moon Valley continues its tradition of success with co-development, strategic bundles, and incubation of new technologies. For more information: 805-994-1040, press@moonvalley.com or www.moonvalley.com

Acxiom is a registered trademark of Acxiom Corporation.

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