In a world where customer experience is almost as important as product offerings, knowing consumers – their needs, desires and preferred channels of communications – is one of the most important challenges insurance companies face. Acxiom data products provide the right customer and prospect information to enable better and faster marketing decisions. Understanding its best customers with greater insight and depth is an essential element in a company finding more like them. To position customer relationship management initiatives for optimal return on investment, it is critical to focus on marketing only to the best prospects. With Acxiom data enhancement products such as InfoBase-X™, PersonicX® and Acxiom Access-X™, companies can streamline those efforts with the most accurate, comprehensive and multi-sourced customer data in the industry.
Build a solid, customer-centric foundation for all marketing needs with the largest collection of U.S. consumer information available in one source.
The industry’s leading household segmentation system, PersonicX places U.S. households into 70 unique segments based on consumer behavior and demographics.
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Acxiom transforms data into intelligence for 8 of the top 10 property and casualty insurance companies.
Learn how Acxiom helped the Insurance.com IT department provide accurate, reliable data for the company’s customer applications.
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