Packaged Data – PersonicX VisionScape™

PersonicX VisionScape is Acxiom’s industry-leading web-based segmentation tool that helps media and communications companies quickly obtain answers to important marketing questions, using the best household-level consumer segmentation system available. With PersonicX VisionScape, marketers have at your fingertips real-time access to a wealth of information, in a password-protected environment, that can help them understand more about their customers – what type of products they use, their purchasing behaviors, their channel and media preferences. PersonicX VisionScape lets clients generate unlimited reports, charts and thematic maps from your PersonicX®-coded files.

The PersonicX household-level segmentation system is built with InfoBase-X™ data and places almost every U.S. household into one of 70 distinctive segments and 21 life stage groups based on specific consumer behavior and demographic characteristics. Until now, getting the answer to the seemingly simple question of which customers are most likely to be attracted to a new product offering could take days, sometimes weeks.

PersonicX-coded customer records and survey data address dozens of critical marketing questions such as:

• Who are my customers?
• What do they look like?
• What do they buy?
• What are their media and channel preferences?
• Where can I find concentrations of my best customers?
• How much do my customers look like my competitors’ customers?
• Which customers are likely to churn?

Users can synthesize information and act quickly, basing decisions on meaningful, actionable marketing data from their customer databases, campaign responses, web activity and registrations and market research surveys. They can analyze and compare customer PersonicX populations, as well as any survey data portraits from syndicated data providers, which are available as options to PersonicX VisionScape.

PersonicX VisionScape also helps companies identify market penetration, market opportunity and where to find and target more prospects. Users can easily create custom target groups. Because it is web-based, they can share this critical information with all stakeholders across their enterprise, which ensures that everyone has a consistent framework from which to view and understand each individual consumer.

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