Customer Recognition

As customers engage your media or telecommunications company through multiple touch points, they expect fast, accurate responses to their requests. However, as the number of customer interaction channels increases, your company’s ability to accurately recognize customers and satisfy their expectations usually decreases, which can generate results ranging from mild customer dissatisfaction to full defection.

Acxiom’s customer recognition solutions give you the ability to consolidate your view of each customer in real time, and because our service doesn’t require an enterprise-wide data warehouse, you can improve your customer recognition capabilities very cost-effectively.

Ask yourself these questions about your media and communications company’s customer recognition capabilities:

• Will a loyal phone customer be recognized as such when on your website?
• Will prior purchase information and customer preferences be available to customize the customer’s experience?
• Will the customer have to re-enter information he has previously provided?
• Will the customer now begin receiving multiple “touches” because multiple customer records have been created?

Failing to recognize a customer can quickly cause undesirable experiences, each one adding to customer dissatisfaction. Customer recognition does not stop with identifying someone as an existing customer but extends to recognition of your company’s entire relationship with that customer – one of the benefits of accurate, real-time customer data integration . Improving recognition begins with assessing a company’s core data integration processes and technology – an Acxiom specialty.

In 2000, Acxiom pioneered AbiliTec®, our patented linking technology, and introduced the category of customer data integration to the marketplace. Acxiom’s industry-leading customer data integration initiatives deliver a single view of the customer, giving you the critical ability to reconcile dissimilar names and addresses as being the same consumer and linking disparate customer databases within your organization.

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