Consumer privacy is a critical concern for media and communications companies in today’s information-based economy. How you honor privacy preferences is vital to building trust-based relationships with customers and complying with privacy laws and regulations.
Since the founding of our executive-level Corporate Privacy Council in 1990, Acxiom continuously looks for ways to protect the information we process and maintain about consumers and to promote policies within the industry that offer individuals the protection to which they are entitled.
An effective privacy policy will help you:
Acxiom has a team of privacy specialists who consult with you about compliance strategies and help you put best practices into action. Acxiom’s privacy specialists offer interactive, educational workshops for our media and communications clients to help them understand the complexities of crucial consumer privacy legislation and individual rights. We also offer a brochure, “What Every Consumer Should Know about the Use of Personal Information,” to explain the use of personal information and to educate consumers about their rights regarding that use.
Acxiom is a member of the Direct Marketing Association, the Center for Democracy and Technology, the International Academy of Privacy Professionals, the US Business Council, the Email Sender and Provider Coalition, the Authentication and Online Trust Alliance and the Messaging Anti-Abuse Working Group.
Speak with an Acxiom Media & Telecommunications industry representative today, or view our case studies, white papers and other resources:
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Acxiom works with many of the world’s leading companies, including:
Learn how Acxiom helped a major wireline provider keep in touch with customers on the move.
Discover how Acxiom helped a major wireless carrier increase its average revenue per user by more than 30%.
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