Direct Marketing Agency Services

Acxiom specializes in knowing a client’s industry and the metrics that drive it. Our expertise lies in financial services, sports marketing, retail services, and travel and entertainment.

Our experienced strategists and delivery experts, along with Acxiom’s vast data resources, give us the unique ability to provide you with exciting marketing programs and breakthrough creative that build brand awareness, strengthen customer relationships and increase profits.

Services offered:

Full Campaign Management

From strategy and segmentation to production and reporting, Acxiom has unrivaled resources to help reach your program’s marketing objectives.

Database Management

Acxiom Customer Information Center – X™ (ACIC-X) is a mid-market customer and prospect marketing database. It provides standard functionality – functionality that is pre-defined in a packaged solution – based on Acxiom’s decades of experience in designing, building and implementing large, custom databases.

ACIC-X’s key end user functionality consists of database marketing planning, analysis and execution. Specifically, ACIC-X provides a totally integrated, affordable end-to-end solution for database marketing, covering data visualization, analysis and data mining, campaign management, segmentation, response analysis and reporting. Marketers can plan, create, execute and report through one user interface, across all channels, across all departments in the organization, around the globe.

Customer Data Integration

Acxiom can combine multiple sources of client data and integrate them by using industry-leading data hygiene and merging processes. The result is a single, more focused view of customers available throughout your enterprise for strategy planning, new product development, and marketing campaigns.

Analytics

Successful partnerships with our clients are directly related to the results we produce. At Acxiom, results are measured and reported so you can understand the true value of the services we provide and have the information to strategically strengthen on-going efforts.

Direct Mail Services

Acxiom’s direct mail fulfillment resources and letter-shop capabilities streamline and optimize campaigns for maximum return on investment.

Creative

Relevant, meaningful and motivating creative is the hallmark of Acxiom’s creative services. Widely recognized by industry watchers such as MSFA, our creative expertise is strategically based to provide optimum results.

E-Services

Database management clients use Acxiom’s staff of e-mail marketing professionals to fulfill targeted permission based e-mail campaigns to their customers using industry best practices.

Solution Finder

Select an industry from the list below, or explore our product categories.