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Automotive Resources

How have Acxiom’s solutions been applied for automotive companies in the past, and how might our approaches work for your business challenges? Browse the resources below for more on our experience and thought leadership, including case studies, white papers and more.

Featured Resources

Moving Your Marketing In The Fast Lane - An Acxiom Case Study

Learn how Acxiom helped an automaker re-rengineer its marketing platform to respond more quickly to market conditions and sell more vehicles with s...

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Mobilizing Customer Insight To Move Fast On Leads — An Acxiom Case Study

Learn how Acxiom turned a bottlenecked marketing system into a high-performance vehicle with a centralized customer recognition solution.

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New Automotive Consumer Dynamics Study

ACD March 08

Acxiom finds wide demographic disparity and automotive buying habits among consumers in the New York Tri-State region.

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Events & Webinars

Direct Marketing Association of Detroit 13th Annual Automotive Interactive Marking Symposium

Grow your automotive integrated marketing experience with a full day of outstanding speakers, panel discussions, networking and other events. Visit...

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2008 Automotive News Marketing Seminar

Top West Coast auto industry executives will gather on the Automotive News stage to brief marketing professionals on the changes and opportunities ...

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Case Studies

To view additional Acxiom Case Studies, Click Here

White Papers

To view additional Acxiom White Papers, Click Here

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Learn how Acxiom Automotive can help drive better results for your company.

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Acxiom Fast Facts

Acxiom Automotive works with:

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Moving Your Marketing Engine Into The Fast Lane — An Acxiom Case Study

Learn how Acxiom helped an automaker re-engineer its marketing platform, accelerating their ability to respond more quickly to market conditions and sell more vehicles with strategic, targeted offers.

> Learn More

Mobilizing Customer Insight To Move Fast On Leads — An Acxiom Case Study

Learn how Acxiom turned a bottlenecked marketing system into a high-performance vehicle with a centralized customer recognition solution helping the automaker understand their customers like never before. The impact - smarter, better decisions. The result - improved customer experience.

> Learn More

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