When customers receive offers tailored to their life stage, needs and goals, they are much more likely to respond. But how can companies provide their customer service agents with the information they need to make the right offer?
For retail banks, providing superior customer service means speaking with customers about their specific life stage or account. Using ConnectionPoint-X, banks can combine their client data with InfoBase-X™, Acxiom’s industry-leading demographic and lifestyle data tool, and AbiliTec®, our linking technology that provides more accurate customer recognition than traditional string matching.
ConnectionPoint-X can help retail banks:
By equipping customer service personnel with relevant, actionable information, Acxiom ConnectionPoint-X makes it possible to have more productive conversations with customers. With the customized data it provides, retail banks can improve their offers to customers and increase response rates.
Among its many benefits, ConnectionPoint-X delivers:
Speak with an Acxiom Retail-Banking industry representative today, or view our case studies, white papers and other resources:
Select an industry from the list below, or explore our product categories.
- OR -
Learn how Acxiom can improve customer loyalty and marketing for your bank by contacting us:
Acxiom works with many of the world’s leading companies, including:
Intelligent Checking Case Study
How Acxiom helped two top-tier banks improve their deposit marketing strategy.
How Acxiom helped a large financial institution achieve aggressive equity goals and expansion of customer wallet share.
Acxiom’s strategy for achieving high de novo deposit growth for a large financial institution, all in the same year.
Sign up today to receive our updated newsletters on Acxiom’s solutions to the challenges and issues of the retail banking industry.
Acxiom Australia and New Zealand
Acxiom China
Acxiom France
Acxiom Germany
Acxiom Poland
Acxiom Portugal
Acxiom The Netherlands
Acxiom U.K.
