Acxiom® BestAddress

Accurate contact information is critical to communicating successfully with customers and prospects. Many traditional address hygiene products, however, fail to keep current with consumers’ changing addresses and locations because they make changes based purely on addresses.

Acxiom BestAddress leverages consumers’ names and addresses to make corrections that traditional address hygiene products cannot, such as missing apartment numbers and transposed street addresses. By checking occupant names against registered addresses, BestAddress helps append missing address information and eliminate incorrect and outdated addresses.

Reducing Undeliverable Mail

Because so many people in the United States change residences each year – as many as 14 percent of Americans annually, according to the U.S. Postal Service® - undeliverable mail is a growing problem for companies as well as the USPS. In fiscal year 2004, the last year statistics are available, the USPS handled 9.7 billion undeliverable-as-addressed pieces at a cost of $2 billion.

BestAddress helps solve this challenge by recognizing and correcting address mistakes quickly and efficiently for more change-of-address matches and fewer errors.

Improving Address Matching

With BestAddress, customer address hygiene efforts benefit from:

• Increased ZIP + 4®rates.
• Improved NCOALink® return codes and more NCOALink new addresses when used as a pre-NCOALink process
• Appended missing address information
• CASS CertifiedTM output, for missing address elements beyond the reach of CASSTM (USPS Certification Process for ZIP + 4) matching software systems

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