2005

• Received the Corporate Leadership Award from the Direct Marketing Educational Foundation, which is part of the Direct Marketing Association. The award honored Acxiom for its many contributions to direct marketing education.

• Announced acquisition of InsightAmerica, based in Broomfield, Colorado, which expands and enhances Acxiom’s fraud prevention and risk mitigation services.

• Announced the launch of PersonicX® ANSWERS, a Web-based tool enabling users of the company’s household-level consumer segmentation solution, PersonicX, immediate access to data for marketing planning and analysis.

• Received 21st Century Achievement Award from the Computerworld Honors Program for its “positive contributions to the global information technology revolution.”

• Announced acquisition of Digital Impact, a leading provider of integrated digital marketing solutions headquartered in San Mateo, California.

• Announced that a case study on the development of Acxiom’s Customer Information Infrastructure (CII), grid-computing technology, had been chosen to be included in the 2005 Computerworld Honors Collection.

• Launched PersonicX International, an enhanced consumer segmentation solution that allowed marketers to grow their business through a better understanding of their consumers within a country, coupled with the ability to compare those consumers across countries.

• Announced the acquisition of SmartDM, a full-service direct marketing agency based in Nashville, Tennessee that offered comprehensive direct marketing services and information management for mid-sized companies.

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