Marketing and Strategy Leader
Acxiom Corporation
Little Rock, Arkansas
Expertise: One-to-one marketing, applying customer buying traits for increased sales
Rich Howe is an Acxiom officer and chief marketing and business strategy leader. He is responsible for the company’s global product marketing, marketing communications, marketing relations, advertising/public relations, creative services, special events and interactive/direct marketing.
In his role as strategy leader, Rich helps drive Acxiom’s growth through the execution of business strategies designed to meet market changes and/or mitigate competitive threats. For many of these strategies, Rich also assumes an operational leadership role over the groups with products and solutions under development. Currently, Rich oversees Acxiom’s Asia Pacific business and its newest segmentation solution for online advertisers.
Prior to joining Acxiom in 2004, Rich served as general manager of Fair Isaac & Company’s Global Marketing Services unit, a business with more than $100 million in annual revenue. Before joining Fair Isaac, he founded and was chairman/CEO of ieWild Inc., a technology company whose software and services were utilized by many of the largest financial services institutions in the United States . In 2001, he negotiated that company’s acquisition by HNC Software.
Rich has been on the forefront of software, services, data and analytics technology designed to drive business intelligence for more than 15 years. He has launched more than a dozen products and been involved in more than ten M&A transactions ranging in size from $2 million to $800 million.
Multi-Channel Marketing Trends
How do you meet the business challenges of today’s new age of multi-channel, one-to-one marketing? Check out this video from Acxiom chief marketing officer Rich Howe.
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