Product Leader - Global Segmentation and Product Innovations
Acxiom Corporation
Potomac, Maryland
Josh Herman serves as Product Leader for Acxiom Corporation’s Global Segmentation & Product Innovations team. His responsibilities include new data product and business model development as well as marketing applications leveraging the Acxiom PersonicX® household segmentation system.
Josh has also been selected one of American Demographics magazine’s “25 influential people on the demographic landscape in the past 25 years.” In addition to being a guest lecturer at Georgetown University, the Sam Walton School of Business and the Congressional Economic Leadership Institute, he has also been an adjunct professor of database marketing at American University in Washington , DC , where he designed and taught an MBA class on applied geodemography and consumer segmentation.
As a consultant, Josh has worked with the United States Postal Service, analyzing data from more than 2 billion transaction records combining demographic, geographic, survey data and marketing analyses related to implications for future market strategies and pending legislation. Prior to joining Acxiom, Josh was director of applied marketing and training at Claritas.
Contact Josh: josh.herman@acxiom.com
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