2007

• Expanded its consumer and business data assets and marketing capabilities within small and medium business markets through the acquisition of MKTG Services, Inc., an affiliate of CBCInnovis.

• Named a “strong performer” in Forrester Research’s evaluation of database marketing service providers. Acxiom was among only 12 leading database marketing service companies selected to participate in “The Forrester Wave™: Database Marketing Service Providers, Q4 2007” evaluation.

• Announced Prefill Plus, jointly developed with ISO, that streamlines the insurance application process for underwriters.

• Announced release of InfoBase-X™, a suite of industry-leading data products, as well as Relevance-X and ConnectionPoint-X, two breakthrough real-time, on-line solutions.

• Expanded its interactive marketing offerings with the acquisition of New York-based EchoTarget. The company was a leader in customized targeting solutions for online advertisers and publishers. The acquisition extended Acxiom’s personalization expertise across digital channels that already included e-mail, search and website.

• Named for the third time to InformationWeek’s annual “InformationWeek 500” revenue-based ranking of the most innovative corporate users of information technology (also recognized in 2005 and 2004).

• Ranked for the fifth time on Computerworld’s list of “Top 100 Best Places to Work in Information Technology” (also recognized in 2005, 2004, 2001 and 2000).

• Wells Fargo & Company announced Acxiom as its “First Choice” winner in its Vendor Recognition Program, sponsored by the company’s Technology Information Group.

• Oracle announced it would work with Acxiom to offer the industry’s first pre-packaged and integrated content-rich Knowledge-Based MDM solution. The solution allows organizations to better understand their customers, help increase sales and marketing effectiveness and reduce overall cost of ownership with faster implementation and deployment.

• Significantly grew digital capabilities with the acquisition of Kefta, a leader in real-time, dynamic personalization solutions for the Internet. The acquisition bolstered Acxiom Digital’s ability to integrate one-to-one, personalized communications across digital channels.

• Acquired Harbinger Technologies, an international consulting and technology firm specializing in software tools and training programs for personnel involved in law enforcement, homeland defense, national security and the prevention of international terrorism.

• Announced partnership with Ticketmaster, the world’s leading ticketing company, to provide sports and entertainment facilities, universities and event organizers with a measurable competitive edge by integrating Acxiom’s Customer Data Integration (CDI) and data enhancement capabilities with Ticketmaster’s state-of-the-art computerized ticketing and customer relationship management (CRM) system.

• Awarded the prestigious Bronze Spotlight award by the League of American Communications Professionals (LACP) in the category of print, e-mail and Web communications.

• Introduced Personicx MarketScape-X™, featuring Web-based mapping and segmentation analysis tools delivered in real-time.

• Announced a partnership with I-Behavior that afforded deeper insight into consumer purchasing behavior. AT that time, I-Behavior’s co-operative database included more than 1,300 companies representing 120 million buyers and 95 million households.

• Announced that Acxiom was named to Forbes magazine’s “Platinum 400” list of the best large publicly traded companies in America.

• Extended retail solutions with acquisition of Equitec, a business with strong marketing and merchandising-optimization expertise in the retail industry.

Solution Finder

Select an industry from the list below, or explore our product categories.