2004

• Named to DM Review’s “Top 100 Providers of Business Intelligence” for the fifth consecutive year (also recognized in 2003, 2002, 2001 and 2000).

• Expanded into China with acquisition of ChinaLOOP business intelligence, customer relationship management and data management company based in Shanghai, China.

• Named 2004 CRM Data Quality Market Leader by CRM magazine.

• Received 2004 CIO 100 Award from CIO magazine for demonstrating measurable results in use of IT to enable and support organizational agility.

• Unveiled PersonicX LifeChanges®, the only consumer segmentation system of its kind that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior.

• Announced certification by the USPS^® as a full-service provider of its new NCOALink®* technology to help mailers update addresses with enhanced timeliness, security and cost control.

• Received TDWI Best Practices in Data Warehousing “Radical Data Warehousing / Business Intelligence” Award for innovation in the use of grid-computing applications.

• Released the “Mirror on America,” in which Acxiom’s PersonicX® segmentation technology is used to determine the most favorable and least favorable test market cities in the U.S.

• Continued European expansion with acquisition of Consodata S.A., owner and operator of some of the most comprehensive information databases in Europe, from Turin-based Seat P.G., one of the world’s leading multi-platform directories companies.

• Acxiom and TransUnion announced the availability of the Fraud Management Platform.

• Announced Customer Information Infrastructure (CII), a grid-based solution architecture that redefines how data is managed, enabling data analysis, modeling and applications at previously unachievable speed – and with a lowered cost.

* Acxiom is a non-exclusive Full Service Provider Licensee of the United States Postal Service^®. The following trademarks are owned by the United States Postal Service: USPS® and NCOALink®.

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