Making the right offer to a customer at the right time can greatly improve the odds the offer will be accepted. But how can financial services companies arm their point-of-sale representatives with the information they need to quickly make the right offer?
With Acxiom ConnectionPoint-X, credit card issuers can simulate the feel of the “hometown corner store” where customers are recognized and treated as an individual, regardless of the touch point they use. ConnectionPoint-X maximizes the value of customer interactions, providing an interactive foundation and dramatically improving the probability that a real-time offer will be accepted at the point of contact.
Being prepared to provide customers with offers that reflect their life stage or relationship with a company is crucial. ConnectionPoint-X combines our credit card clients’ best customer data with InfoBase-X™, Acxiom’s industry-leading demographic and lifestyle data, for the most complete customer view possible. A key technological piece of the solution is AbiliTec®, Acxiom’s linking technology that provides recognition far better than traditional string matching.
Customer interaction may include either selecting and prioritizing pre-defined credit card offers or using Acxiom data and customized data to create unique in-house offers. And ConnectionPoint-X can be tailored to address a company’s unique needs. Results include:
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Acxiom works with many of the world’s leading companies, including:
How Acxiom helped a large financial institution achieve aggressive equity goals and expand customer wallet share.
Acxiom’s strategy for achieving high de novo deposit growth for a large financial institution.
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