Integrated Multi-Channel Marketing and CRM for the Media and Communications Industry

Intelligent Database Solutions

Leveraging expertise and innovation earned over 30 years of managing some of the world’s largest marketing databases, Acxiom delivers intelligent solutions designed to meet the business needs and manage the specific types of data by media and communications companies use to improve results.

Regardless of the size and complexity of your subscriber database, the diversity of your lines of business, the number and complexity of your campaigns, the breadth of customer touch points or the sophistication of the analytics and reporting you require, Acxiom has a database solution to fit your needs.

Acxiom’s solutions help you acquire and retain more customers – and to maximize the profitability of those relationships – by giving you the knowledge to make timely business decisions about prospecting and retention strategy development, and increasing customer satisfaction, loyalty and lifetime value.

Marketing Consulting

Acxiom first will work with you to determine the current state of your media or communications business and the information that drives it, your strategic goals and objectives and the gaps that must be bridged to achieve them. This information is used to develop an ROI-driven roadmap that clearly identifies requirements, your business rules, the solution design and the plan by which it will be implemented and supported.

Data Quality and Customer Privacy

All Acxiom media and communications industry solutions at their foundation leverage our expertise in ensuring the highest data quality, customer privacy and preference. All employ innovative market management applications matched to your specific requirements. As needed, these solutions leverage our expertise at managing customer data, prospect data, consumer data, business data, international data, externally sourced data from partners and data representative of other industry verticals (e.g., travel, retail, etc.).

Offline and Online Channel Data Integration

Acxiom can integrate data relevant to offline channels, such as direct mail and telemarketing, with your data relevant to online channels, such as e-mail and websites, to optimize contact strategies. Our analytics platform provides modeling, segmentation and scoring, and our outside list processing option effectively eliminates most variable charges for merge/purge processing of prospect and customer data.

Lastly, Acxiom stands behind our excellent delivery reputation. Our Global Consulting Group provides the insight needed to get the most value from Acxiom solutions, and your Acxiom account team works with you to make sure your day-to-day needs are met. Both groups comprise experienced professionals who understand your business, share your goals and provide the thought leadership you need to be successful.

Solution Finder

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