Staying ahead of industry trends through active research and thought leadership is an important part of our mission at Acxiom. Learn more about our approach to new and emerging business challenges, as well as those faced by companies for years, in our white papers below.
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The paper explores the struggle many companies face when trying to find the right balance between the flexibility required for country-specific strategies and the efficiencies and expanded capabilities that come from a regional approach.
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Where Privacy Meets Best Practices
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Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. This white paper helps define the process to follow for choosing the right application.
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A deeper look into the diversity of the Hispanic market and the value of customer insight in merchandising and marketing to this ethnic group.
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Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants: “Creating High-Precision Marketing Intelligence with Consumer-Centric Analytics.”
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The Advantages and Disadvantages
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“Excuse me, have we met before?” How knowledge-based customer recognition helps you really know your customers.
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How flawed contact data and increased costs lead to wasted opportunity and resources.
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Combining Customer, Product and Market Data to Accurately Predict Revenue Potential
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