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White Papers

Staying ahead of industry trends through active research and thought leadership is an important part of our mission at Acxiom. Learn more about our approach to new and emerging business challenges, as well as those faced by companies for years, in our white papers below.

AISS White Paper - Vendor Credentialing


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Asia Pacific CDI Whitepaper

The paper explores the struggle many companies face when trying to find the right balance between the flexibility required for country-specific strategies and the efficiencies and expanded capabilities that come from a regional approach.
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Background Screening For Employment

Where Privacy Meets Best Practices
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Best Practices In Campaign Management

Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. This white paper helps define the process to follow for choosing the right application.
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Breakthrough Merchandising For The Hispanic Community

A deeper look into the diversity of the Hispanic market and the value of customer insight in merchandising and marketing to this ethnic group.
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Creating High Precision Marketing Intelligence Wtih Consumer-Centric Analytics

Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants: “Creating High-Precision Marketing Intelligence with Consumer-Centric Analytics.”
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Do It Yourself Customer Data Integration Hubs: The Advantages and Disadvantages

The Advantages and Disadvantages
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Knowledge Based Customer Recognition

“Excuse me, have we met before?” How knowledge-based customer recognition helps you really know your customers.
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Losing Money In The Mail

How flawed contact data and increased costs lead to wasted opportunity and resources.
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Opening the Gateway to Growth

Combining Customer, Product and Market Data to Accurately Predict Revenue Potential
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