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Consumer Prominence Indicator

Understand the buying power and receptiveness to marketing offers for your clients and prospects

Consumer Prominence Indicator quantifies the size of a specific consumer’s economic footprint by indicating historical consumer purchasing and the amount of marketing activity surrounding an individual.

  • Applied at the individual consumer level
  • Updated monthly
  • 10 = a highly active consumer with an extensive economic history
  • 0 = consumers with no purchasing activity and no ecomonic history

Learn More

To view our Consumer Prominence Indicator chart, click here.

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