NetWorth Gold predicts a range for the net worth of a household, helping marketers improve high-end target marketing campaigns. It provides expanded top range tiers and is in sync with Acxiom’s PersonicX segmentation system. For those in need of a less precise specification in a household’s potential value, Acxiom offers NetWorth.
To learn more about InfoBase-X™ NetWorth Gold, download our latest Fact Sheet.
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As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
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