Acxiom ConnectionPoint-X™

In the investment services business, timing is everything. To win in today’s competitive market, every customer interaction must be maximized.

With Acxiom’s ConnectionPoint-X, investment services firms can combine their client data with InfoBase-X™, Acxiom’s industry-leading demographic and lifestyle data tool, and leverage the power of AbiliTec®, Acxiom’s world-class linking technology. This combination provides knowledge-based matching that delivers recognition capabilities far superior to traditional matching, which generates a more complete customer view.

That consumer-specific information then can be used to make product and service offers tailored to the person’s wants, needs and life stage – in real time at the point of customer interaction.

With ConnectionPoint-X, companies can deliver and manage tailored “private” offers customized for each consumer.

How It Works

ConnectionPoint-X helps:

• Recognize customers and prospects in real time
• Match against records of pre-determined or pre-approved offers
• Customize the experience and make offers at the time of contact by acting on information provided interactively
• Integrate privacy and interaction preferences
• Select and manage offers intelligently

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