The power of differentiated market segmentation is the foundation of any successful marketing program, providing unparalleled value to create better targeting, increased efficiency and a clear competitive edge.
PersonicX Hispanic, Acxiom’s newest household-level segmentation solution, provides marketers with the most granular Hispanic market segmentation available. With 48 clusters leveraging demographic, socio-economic and acculturation factors, PersonicX Hispanic assures companies can identify nuances within their Hispanic customer base, helping to highlight the most profitable segments and find more like them.
PersonicX Hispanic is powered by InfoBase-X™, the most accurate and complete consumer database of household elements in the market. Additionally, PersonicX Hispanic is fueled by Latin Force Group’s Geoscape® data and technology to provide superior differentiation in the Hispanic market.
PersonicX Hispanic illuminates multi-dimensional aspects of Hispanic customers and prospects by similar socio-economic and demographic characteristics, but also by the key factor of acculturation.
No other product provides more granular Hispanic market segmentation:
For more information about PersonicX Hispanic, download a copy of our latest Fact Sheet.
Learn more about the power of multidimensional segmentation in ethnic marketing.
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InfoBase-X™ — The largest collection of U.S. consumer information available in one source.
As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
Learn more about InfoBase-X New Connect File, which helps you reach consumers with your products and services as soon as they have connected a new telephone.
Learn how Acxiom used customer data to help a leading grocery retailer bridge the gap between a good shopping experience and a great customer experience.
PersonicX VisionScape quickly and easily gives you better answers to the marketing questions you face every day.
For many companies, a segmentation strategy is essential for effective and efficient marketing. With a well-segmented strategy, companies can craft specific value propositions for their products.
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