Credit cards are a major profit center for every company in the financial services industry. As a result, this area has been characterized by extremely heavy marketing in recent years. Conventional direct mail campaigns are now producing minimal results, so companies need something more — a genuine competitive edge — if they are to have any hope of finding and attracting meaningful numbers of new, qualified credit card customers.
Acxiom can give companies this edge. We have significant experience gathering and analyzing consumer data and then converting the analyses into marketing insights that companies can use to improve the success of their campaigns.
Find qualified prospects – Our new InfoBase-X™ now has triple the number of data sources and available elements, bringing clients the best, most comprehensive consumer marketing data available in the market today. Because of its breadth and depth and our expertise, you can find good prospects who may have been overlooked or unsold, while also eliminating marginal ones.
Make the right offers to the right people – This is critical in a highly competitive environment. People in different stages of life have different needs and your offers need to reflect this. Along with InfoBase-X data, you can use our PersonicX® segmentation system to make sure the correct message goes to the right household — it is that specific.
Know your customers – Your customer service representatives need key information about their callers within seconds to help them close the sale. For example, Acxiom can help your reps offer additional incentives that have been pre-approved for specific market segments. This capability combines Acxiom’s customer data integration capability with our AbiliTec® linking technology.
Keep your customers longer – When customers contact your company, make sure they are recognized in a personalized way. Our data integration technology gets their information to all your customer contact points. With their data available, it’s much easier to provide faster and more accurate personal service — something all customers want.
From creating strategies and developing tools to increase the speed and accuracy of your decisions, to actual campaign management, we can provide the experience and proven services to make a significant and profitable improvement in your next credit card marketing campaign.
Maximize the value of customer interactions, improving the probability that a real-time offer will be accepted at the customer touch point.
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Acxiom works with many of the world’s leading companies, including:
How Acxiom helped a large financial institution achieve aggressive equity goals and expand customer wallet share.
Acxiom’s strategy for achieving high de novo deposit growth for a large financial institution.
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