Customer Information Management

Acxiom helps companies build customer information management capabilities.

Acxiom has been helping clients successfully address their information management challenges for almost 40 years. Our consultants have deep experience across many industries in building and maintaining the best-quality data possible. Acxiom’s data quality consultants help clients:

• Identify the foundational requirements necessary to create a single, enhanced 360-degree view of customers and prospects
• Better align and manage customer information, business processes and organizational strategies to enable customer-centric marketing

Our team will review these areas:

• Data refinement – moving, restructuring and cleansing data
• Data quality, content and usage – correctness, accuracy, content and appropriate data usage
• Customer recognition – the ability to dynamically distinguish customers accurately and consistently through life events (marriage, divorce, relocations, etc.)
• Customer data integration – the combination of technology, processes and services to achieve a single, accurate and enhanced view of each customer or prospect across multiple sources of data, databases and business lines
• Data enrichment – the enhancement of data to create a body of accurate, rich and actionable customer information
• Information management processes – the definition, development and implementation of business processes, information systems, information architecture and databases that create, update, delete and distribute information where it’s needed, when it’s needed.

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Industry Solutions -------------------------- Automotive Credit Card Government Healthcare High Tech Insurance Investments Media and Communications Retail Banking Retail and Consumer Markets Travel and Entertainment

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