Acxiom consultants can begin with a broad-based assessment that compares a company’s capabilities to industry norms and best practices across four areas of expertise. Or companies can start with a deeper-dive assessment of a specific area within their organization. After the assessment, we can work to implement the resulting transition road map.
We can spend time with a company in a “Marketing Summit” bringing together marketers and Acxiom consultants who are subject matter experts on various marketing processes and strategies. Acxiom brings to the table insights into trends and best practices from across the industry.
Acxiom’s Diagnostic-X is a proprietary discovery process that provides a complete portrait of your company’s ability to maximize customer information. It identifies and prioritizes opportunities for improvement and makes recommendations and suggests next steps based on your business goals and the actions likely to bring the highest return on investment. > Learn More
These deep assessments are focused on a particular area based on your company's goals and objectives and provide a transition plan and business cases that will help you improve business results. > Learn More
Analytics and Customer Insight Assessment
Customer Information Management Assessment
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To speak with a member of our consulting, analytics and professional services team:
Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants.
Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. Getting there can be tough.
This fact sheet will show you how the years of experience Acxiom consultants have managing large volumes of customer data can help companies better manage their information for improved quality and obtaining a single customer view across multiple touch points.
It costs nearly $2 million to manage through each data breach. See in this fact sheet how Acxiom can help companies assess their likelihood of, and readiness for, potential data breach exposures.
Read Acxiom’s recent announcement of ConnectionPoint-X, its real-time recognition solution for interactive marketing.
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