Comparative Analysis and GeoMapping – analyzes customers and prospects with company-supplied data to provide insights about their geodemographics, lifestages, lifestyles and attitudes in comparison to a general or reference population.
Custom Segmentation – provides an integrated view and understanding of consumers using multiple data sources
Response/Conversion Propensity Modeling and Scoring – assesses the likelihood of prospects responding to marketing campaigns and their chance of becoming a customer.
Prospect Modeling and Scoring – recognizes prospects from the general population who “look” most like current best customers.
Market Potential Modeling – provides predictions on consumers’ demand for products and services and their likelihood to purchase.
Lead Scoring and Enhancement – qualifies leads for better conversion rates and enhances the lead with demographic information and predictions of potential interest in specific products and services.
Areas of specialty include portfolio analysis, predictive modeling, lifetime value analyses, contact strategy development, InfoBase-X™ data and customer segmentation.
Learn more.
Acxiom’s industry leading household segmentation system, PersonicX places U.S. households into 70 unique segments based on consumer behavior and demographics.
Learn more.
Select an industry from the list below, or explore our product categories.
- OR -
To speak with a member of our consulting, analytics and professional services team:
Communicate with your customers the way they prefer - with deep consumer insight across all touch points.
Advances in computing power, data storage capacity and analytical software capabilities have given business users the raw material to make more effective, data driven decisions.
Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants.
Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. Getting there can be tough.
This fact sheet will show you how the years of experience Acxiom consultants have managing large volumes of customer data can help companies better manage their information for improved quality and obtaining a single customer view across multiple touch points.
It costs nearly $2 million to manage through each data breach. See in this fact sheet how Acxiom can help companies assess their likelihood of, and readiness for, potential data breach exposures.
Read Acxiom’s recent announcement of ConnectionPoint-X, its real-time recognition solution for interactive marketing.
Register today to receive Acxiom newsletters with the latest trends and thought leadership in the industry:
Acxiom Australia and New Zealand
Acxiom Canada
Acxiom China
Acxiom France
Acxiom Germany
Acxiom Poland
Acxiom Portugal
Acxiom The Netherlands
Acxiom U.K.
