Acxiom takes a “big picture” approach to help our clients develop the approach and strategy that will optimize communications channels and maximize revenue and customer lifetime value.
With our deep understanding of the science of response, Acxiom creates online experiences that provide a more meaningful connection to consumers. As an industry leader, we understand how each element of the communication process affects others, and how each can be individually improved to achieve campaign success and increase overall impact and results. We work in small project teams to give each client personalized attention; our expertise combined with our full suite of services, cutting-edge technology and proven customer relationship building techniques allows us to meet aggressive demands.
Strategy — Strategy, subject matter expertise and best-practice guidance in the areas of: assessment, communications planning and framework, usability studies and personae development.
Creative — Acxiom’s award-winning creative services teams are staffed with skilled art directors, copywriters and information designers who have the expertise to maximize campaign response by creating brand-enhancing experiences for any target audience.
Web Development — Our teams can design, build, manage and host Websites, landing pages, micro sites and customer profile data and oversee the technical implementation of internet and intranet initiatives within multi-channel marketing programs.
Measurement and Analytics — Specific services include: advanced customer segmentation and cluster analysis, industry and target customer benchmarking, classic RFM analysis, customer churn, subscription tenure, test-and-learn design and predictive purchase modeling.
Data Management and Integration — Services include: facilitation of seamless data exchange, basic and advanced data hygiene, data enhancement, database synchronization and integration, automated data transformation and data export.
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