Consulting and Analytics 
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Better Information, Better Decisions

Acxiom’s Global Consulting Group provides objective, specialized consulting and professional services to:

  • Increase revenue through customer loyalty and value
  • Develop analytical insights for more profitable business applications
  • Optimize technology resources
  • Manage risk by complying with privacy regulations and protecting your customers from fraud

Acxiom has almost 40 years of experience in helping clients manage customer information to improve results. Our consultants have experience in financial services, insurance, brokerage, automotive, retail, travel and entertainment, telecommunications, media, publishing, healthcare and more.
Explore our methods and expertise on these pages.

Consulting Services
Analytics and Customer Insight

Utilize a variety of diagnostic tools – from broad-based views to deep, focused or advanced assessments - to help identify areas for improvement and greater return on investment.
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Customer Information Management

Create and maintain a single, enhanced 360-degree view of customers and prospects for customer-centric marketing.
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Diagnostic Tools

Utilize a variety of diagnostic tools – from broad-based views to deep, focused or advanced assessments - to help identify areas for improvement and greater return on investment.
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Information Infrastructure

Ensure access to enriched, high-quality and consistent customer information while optimizing your technology resources.
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Marketing Technology Center of Excellence

Acxiom helps clients make smart business decisions regarding product choice, implementation and utilization of data and software applications deployed to support marketing activities.
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Contact Us

Call 1-888-322-9466 or
1-501-342-7799

Contact a solution expert

Case Studies
White Papers

Earning More from Existing Customers
How can marketers better align pricing with their business strategy? Is there an effective way to maximize the profitability of each customer?
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Next Generation Media Mix Optimization
Explore how can marketers more effectively justify their media mix investments  and what to look for in a next-generation media allocation solution.
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Reach with Certainty
Maximize return on investment by focusing your media spend on the intersection where available impressions meet high value customers.
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"Finding Your Next Best Customers"
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“Business Intelligence Maturity: The Journey from Reporting to Optimization
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“Creating High-Precision Marketing Intelligence with Consumer-Centric Analytics"
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"Multi-Channel Interactive Marketing with ConnectionPoint-X"
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"Those Who Cannot Learn from (Promotion) History, Are Doomed to Repeat It."
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Best Practices in Campaign Management Application Selection
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